Mint Worthy: The Brand Story

“I wanted people to realize and feel that money isn’t scary.”

Money isn’t scary.

It was important for me to share that message with the world and I knew if I wanted to really have it resonate with people, my entire brand had to encapsulate what I was trying to convince them of. Mint Worthy was created as a safe space where women openly discuss their financial identities without judgement, shame or fear.

I wanted to be the one to help them overcome those struggles because I had been there; because I knew what all of those emotions felt like.

I graduated University and started working as a CPA but I quickly learned that accounting and personal finance are not the same thing. And as I became more successful professionally, my personal financial outlook started looking worse.

It took a mentor to sit me down and help me understand that with the right changes, I could have a healthier relationship with money.

I was already passionate about money and numbers and when I started to see my own financial goals being met, I began sharing my experiences with my circle of female friends. The more we discussed it, the more I realized they had been going through the same things I was but nobody was brave enough to talk about it out loud.

I was convinced I needed to change that, and I knew in my heart that if I could give women the right tools and the right mindset to succeed, they could also see that shift in their own lives and actually achieve those big dreams they were all selling themselves short of.

To hear the rest of my brand story and the full conversation with Christine Lieu on her Brand Party Podcast click on the link below.